Koko Ai
Brand identity and digital experience
Overview
We partnered with Koko AI to build a brand identity and digital experience that humanizes the intersection of AI and mental health. Leading a multidisciplinary team of UX designers and art directors, I oversaw the creation of a website designed to balance clinical legitimacy with radical accessibility. The result is a platform that scales Koko’s mission—captivating investors and empowering users through a seamless, inclusive, and mission-driven digital ecosystem.
Role / Creative Director
Overview
We partnered with Koko AI to build a brand identity and digital experience that humanizes the intersection of AI and mental health. Leading a multidisciplinary team of UX designers and art directors, I oversaw the creation of a website designed to balance clinical legitimacy with radical accessibility. The result is a platform that scales Koko’s mission—captivating investors and empowering users through a seamless, inclusive, and mission-driven digital ecosystem.
Role / Creative Director
Modulare approach
We designed a flexible design system that could expand and contract based on the stories we wanted to tell and the content we wanted to show.
Consistent brand
look and feel
We created a new visual identity that took into account the sensitive nature of Koko Ai's mission and created a optimistic and colorful look and feel.
Modulare approach
We designed a flexible design system that could expand and contract based on the stories we wanted to tell and the content we wanted to show.
Consistent brand
look and feel
We created a new visual identity that took into account the sensitive nature of Koko Ai's mission and created a optimistic and colorful look and feel.