Overview
As Creative Director for Lexus digital experiences, I lead the creative strategy and design for the brand's digital ecosystem. I manage a team of experience designers, visual artists, and motion designers to create premium, cohesive digital products at scale. Under my direction, we designed and launched core platform features—including Search Inventory, vehicle Build configurators, and Compare tools—all powered by a unified design system that keeps the Lexus experience seamless and sophisticated.

Role / Creative Director