Overview
Informa Markets connects buyers and sellers across dozens of global industries, but their digital footprint needed a generational leap. I was brought in to lead a digital transformation aimed at capturing a younger, tech-native audience. By building a high-performance creative team from the ground up, we engineered a scalable, flexible design system that bridged the gap between legacy authority and modern UX. To prove the system’s versatility, we successfully launched five distinct brand identities, all built on a unified, high-performance foundation.

Role / Creative Director